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Susterra & Zemea
Susterra and Zemea are two DuPont products made from corn used as sustainable alternatives for many products from shoes and skateboard wheels to drink flavorings and beauty products.
The social media creative includes simple white on color graphics and punchy, upbeat gifs, and short videos.
Process
About a month before posting our team gathers to plan topics around scheduled events and conferences. After ideas are approved by the client I begin an image or stock video search, sometimes creating a storyboard for more complex animation concepts. Our calendar consists of a balance between static imagery, illustrated gifs, and videos.
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